YouTube launches its own live TV streaming service

YouTube Red service on mobile phone

The development of the live TV package is an attempt to sell a new service to viewers hooked on YouTube's free videos.

At an event today in Los Angeles, the Google subsidiary unveiled YouTube TV, billing it as a way to reimagine television for the YouTube generation. That subscription price will get you six individual user accounts, each with their own profiles and suggested content. The plan, which like other streaming services does not require a contract or long-term commitment, comes with numerous same channels available on other platforms, such as ESPN, Syfy and the Disney Channel.

YouTube TV also comes with a strong array of broadcast network channels, such as ABC, CBS, Fox, NBC and the CW, though Viacom appears to be absent from the lineup.

A recommendation system powered by Google's AI. A study from research firm GfK said a quarter of American homes don't subscribe to a pay TV service, with 6 percent only using the internet to watch their favorite shows on a TV using a device like Apple TV or Roku.

YouTube TV will cost $35 per month when it becomes available later this year; the company didn't offer an exact release date. Showtime will be available for an additional fee. You can find shows, movies, or live broadcasts to watch by searching for their names or via keyword.

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YouTube TV is supposed to be "mobile first" - that is, YouTube expects that subscribers will spend most of their time watching on phones, though they'll also be able to watch on devices like laptops and traditional TVs, via Google's Chromecast devices. There also is a digital recording feature with unlimited storage, which works just like a DVR through a cable provider.

"There's no question that millennials love great TV content, but what we've seen is that they don't want to watch it in the traditional setting", Wojcicki said.

And some significant TV programmers are not part of YouTube TV. The difference maker for YouTube TV is the simplicity.

Not all TV networks are included in this service.

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