BritBox Launches in US With the Intent to "Surprise and Delight"

BBC & ITV Launch Streaming British TV Service BritBox

BBC and ITV - two major British broadcasters - on Tuesday finally launched a streaming service in the USA called BritBox. "NW", a story of two friends adapted from Zadie Smith's worldwide best-selling novel, will arrive this spring. There are more than 2,000 hours of programming available at launch. A BritBox spokesperson says this number will change, as new shows are "added daily". The subscription service offers programmes such as the soaps Eastenders and Emmerdale a day after their broadcast in the United Kingdom, as well as a catalogue of older programmes on-demand, such as Blackadder and Fawlty Towers.

Shows are organized on the service in simple groupings.

BritBox also has a curated playlists feature, with lists like "Very British Beginning", which showcases the early work of popular British actors like Daniel Craig, Emily Blunt, and James Corden. Many U.K. titles are unfamiliar to those this side of the pond, and several of the classic series are on other platforms.

"BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the US love and want to watch", Soumya Sriraman, President of BritBox said in a press release. And there are other add-ons everywhere, too, like the premium cable channel Showtime, streaming services for kids like Noggin or PBS Kids, those devoted to movies, like FilmStruck, and more.

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Worldwide and ITV have officially launched their British television SVOD service BritBox in the U.S.

BritBox will be available for $6.99 a month, and can be accessed on responsive web, AppleTV, and Android phones and tablets, with Roku, Chromecast, iPhone and iPad apps soon to follow.

The service will cost $6.99 a month, following a free trial, and provides a new revenue source and market for both broadcasters keen to cash in on anglophiles for whom an interest in Downtown Abbey is only the tip of the iceberg. BBC Worldwide added that while the service will be US-only initially, it has an "ambition" to roll it out to other global markets in the future.

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