Google to hire more people to police ads on 'questionable' websites

Google executives will be summoned to the Cabinet Office on Whitehall to explain how they will stop Government ads appearing on extreme content

However, lack of control from Google website management had led to boycott by the advertising companies and media publishers.

The tech giant has come under pressure to deal with a situation where videos from terrorist sympathisers are rubbing shoulders with - and being funding by - mainstream ads on its YouTube platform.

Google has said it's taking immediate steps to correct the problem by looking at its policies, controls for advertisers and enforcement of flagging potentially objectionable content.

Schindler apologized for the instances "where brands' ads appeared on content that was not aligned with their values".

Marc Goldberg, CEO of the ad safety vendor Trust Metrics, said Monday that the United Kingdom boycott of Google ads could signal an important shift in the industry, as brands demand stronger safety protections from companies like Facebook and Google.

"We accept that we don't always get it right, and that sometimes, ads appear where they should not".

"For this, we deeply apologise". We know that this is unacceptable to the advertisers and agencies who put their trust in us.

His solution involves a three-tier revamp of policies across YouTube and its various other platforms.

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Around 400 hours of video are uploaded to YouTube every minute, according to Google.

Following this withdrawal of advertising by the UK Government, many companies have done the same.

We've heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content. The Google executive also promises to hire "significant numbers of people", as well as bring in new AI-powered tools, to increase the company's capacity to review questionable content for advertising.

Mr Brittin hastily went on to pledge that Google was taking the issue very seriously, investing millions of dollars and employing thousands of people to ensure that "bad advertising" does not get through. It may not quell the controversy: A British politician has said Google is "profiting from hatred".

Havas Media Ireland represents companies such as Hyundai, Emirates and the FAI. Subsequently, Marks & Spencer, HSBC, Audi, L'Oréal, and other big brands pulled all of their advertising from YouTube in the British market.

In the same week, the Guardian also pulled all its advertising from both Google and YouTube after it said a promotion for a membership scheme had been inadvertently placed next to extremist material.

The internet giant was criticised by the Home Affairs Select Committee for not doing enough to combat the spread of hate-filled videos on the site, with committee chairwoman and Labour MP Yvette Cooper telling the firm it can afford to do "far more, far faster" to battle such content.

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