Next on Baba Ramdev's retail hit list: McDonald's, KFC and Subway

Baba Ramdev to launch fast food chain to take on KFC McDonald's

Ramdev said, "People are spreading false news about Patanjali".

While the company will be focusing on scaling up its presence in biscuits, rice, flour, spices, pulses, confectionary and juices, it is also going to double its distributors from 6,000 to about 12,000.

"Our Noida facility would have a production capacity of Rs 20,000 crore, Nagpur 15,000 crore to Rs 20,000 crore and Indore Rs 5,000 crore", he added. This is 100% jump in revenues when compared with 2015-16 fiscal when they clocked Rs 5000 crore revenues. "We will become the largest home-grown FMCG player in the next one year", said Ramdev.

Patanjali Ayurved contributed Rs.9,346 crores and Divya Pharmacy contributed Rs.870 crores.

Growing at a rapid pace the Patanjali brand promoted by Baba Ramdev has offered good competition to other brands both local and worldwide, and according to Ramdev himself, Patanjali will become the largest brand in India within 1-2 years.

The big competition for FMCG multinational players in the country is Baba Ramdev's Haridwar-based Patanjali. Honey is around Rs350 crore and would grow to Rs500-600 crore this year.

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The sales target is possible, says Ramdev, as the company plans to increase its production units at several places.

During the fiscal, Patanjali ghee had a business of Rs1,467 crore and oral care brand Dant Kanti Rs940 crore.

"So far, FMCG has meant MNCs in India; we have broken that monopoly", the yoga guru told a press conference here on Thursday.

While experts think that Patanjali Ayurved will be able to generate buzz initially, it won't probably be able to maintain a sustainable lead in the Quick Service Restaurants space, owing to the requirement of high capital expenditures. The company's aim is to double its revenue year-on-year, Balkrishna added.

According to the beliefs of Muslims, cow's urine considered "haram" (forbidden) in Islam and that products of Patanjali were made by using cow urine as a key ingredient therefore it should not be used. Its personal care brand Keshkanti had sales of Rs825 crore and herbal soap Rs574 crore.

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